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Salesforce MKT-101 exam is an excellent opportunity for marketing professionals who want to deepen their knowledge of Marketing Cloud and demonstrate their expertise to potential employers and clients. By taking MKT-101 exam and passing it, you'll gain a competitive advantage in the job market and be able to use Marketing Cloud more effectively in your work.

Salesforce MKT-101 certification exam is designed for professionals who want to demonstrate their expertise in building and analyzing customer journeys using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam tests the candidate's knowledge of planning, creating, executing, and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification is ideal for digital marketers, marketing automation specialists, and CRM administrators who want to enhance their skills and knowledge in the field of customer journey building and analysis.

To pass the Salesforce MKT-101 Exam, candidates need to have a thorough understanding of Marketing Cloud and its features. They should be familiar with customer journey creation and analysis, email marketing, mobile marketing, advertising, and social media marketing. Additionally, they should have experience working with Marketing Cloud and have hands-on experience with the platform.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q148-Q153):

NEW QUESTION # 148
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

A. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
B. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
C. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

Answer: C

Explanation:
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a sender profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of a plain text message. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_triggered_email_message.htm&type=5

NEW QUESTION # 149
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Triggered Automation> Import > Data Extension Extract > Marketing Journey
B. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
C. Scheduled Automation > File Transfer > Import > Series of Query Activities
D. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Answer: B

NEW QUESTION # 150
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

A. Query the RMM data view for the reply body and reference it from a data extension.
B. Use RMM dynamic content blocks to render the email reply body.
C. Use RMM personalization strings to render the email reply body.
D. Check the Include Replies as Attachments'' box in the RMM settings.

Answer: B

Explanation:
Using RMM personalization strings to render the email reply body can be used to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. RMM personalization strings are variables that can be inserted into auto-forwarded messages to display information from the original reply message, such as subject line, sender address, or reply body. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management_personalization_strings.htm&type=5

NEW QUESTION # 151
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
B. Use Query Activities
C. Use Drag and Drop Segmentation to create data filters
D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities

Answer: A,D

NEW QUESTION # 152
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

A. Run an Import Definition at 12 a.m. to create a suppression list.
B. Create a Journey Goal to exit subscribers from the Journey.
C. Run a SQL Query at 12:30 a.m. to create a suppression list.
D. Create and enable a BLOCKOUT window In MobileConnect.

Answer: D

NEW QUESTION # 153
......

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Ned Reed Ned Reed

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